Jill Merriam Key Hyundai Blog

Dirty Trick Free Zone: Episode #31- Technology and Car Dealers

July 6, 2010

[youtube=http://www.youtube.com/watch?v=eb1yx5pbrHc]

In today’s episode of the Car Dealer Dirty Trick Free Zone I talk about technology and car dealers.  As a car dealer people ask me all the time, “what goes on behind the scenes, what really happens?”

I came across an article from an industry publication I receive and I thought it was fair to both sides, so I thought it would be interesting to share what it said in this video. The article talks about technology. Technology is such a large part of daily life in a car dealership, especially the internet. I think the article is interesting because it talks about the whole car buying experience being able to be done through technology and if the dealer or the customer wins. The truth is nobody would win. I definitly think there is a place for technology in the automotive business and it can be helpful to both the consumer and the dealer but this article gives an interesting perspective.

My name is Jill Merriam, owner of Key Hyundai of Manchester and Key Hyundai of Milford, and I am the dealer for the people. You can visit us on the web or stop by anytime at 21 Hartford Turnpike Vernon, CT 06066 or 566 Bridgeport Ave Milford, CT 06460.

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