Jill Merriam Key Hyundai Blog

Do you know what the tuner market is? The Hyundai Genesis Coupe is staring it in the eye

March 11, 2009

I’m turning 40 in less two months and I’m starting to feel old.   I mean, I’m not starting to feel old physically or mentally, I’m starting to feel old from a pop culture perspective.  When I was a kid, people “suped up” their cars, now they tune them.  And, those that tune them are called tuners.  In fact, a whole multi million dollar market is built around the tuners.  The demographic of a tuner is someone 18-25 years old, who is into cars and wants to spend a lot of money on after-market parts to dress it up.   This demographic lives on the internet and spends a ton of time on tuner forums.

The Hyundai Genesis Coupe has already gained access to this club.  And as I’ve learned, once you gain access, the viral marketing takes over and a sensation is created.  So, why the Hyundai Genesis Coupe?  Well, first of all, the entry price for the car is reasonable.  Second,  the buzz is amazing.  And, third and most importantly, the Hyundai Genesis Coupe is built to be modified.   

We’ve learned a lot about the tuner market and the Hyundai Genesis Coupe from our friend Jeff at CIP Motorsports in Milford, CT.  Jeff is an after-market parts supplier.  He’s made a name for himself over the years in the Nissan 240SX.  Jeff is now betting the farm on the Hyundai Genesis Coupe.  He has invested in parts before the car is even out.  And, he has a website built to sell these parts.  Visit his site at:  http://www.genracer.com/

 We expect our first Genesis Coupe to hit our Manchester, CT Hyundai showroom in a matter of days.  If you are interested in test driving it, please email our resident tuner, Jon, at jbuttero@driveworryfree.com  His excitement is contagious.

As always, you can visit us on the web at www.driveworryfree.com  Thanks for helping us to be CT’s Hyundai dealer, serving Enfield, Hartford, Manchester, Willimantic and beyond.

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