Jill Merriam Key Hyundai Blog

Over 50% of auto buying decisions are made by woman.

February 14, 2009

I can’t tell you how many times I’ve heard people tell me that they didn’t buy a car at Dealership X because the sales person ignored their wife, daughter, girlfriend, etc.  It still amazes me that in today’s day and age sales people can be so short-sighted and frankly, so dare I say it, dumb.  Woman make the majority of the car buying decisions and last time I checked, woman are pretty equal to men in today’s society. 

At Key Hyundai of Manchester, we treat everyone with respect, regardless of gender.  Why?  I would like to say we do that because it’s the right thing to do, but I believe it happens mostly because I own the dealership and I’m there everyday.  So, the sales force and sales management know better than to treat woman differently.  They have respect for me, therefore, they have respect for the female car buyer. 

If you are a woman and you are going to buy a car, don’t be afraid to go to a dealership by yourself.  Just make sure that you’ve done all your research first.  I recommend that you research the model types beforehand on the manufacturers website (www.hyundaiusa.com), that you know what you are interested in and that you know what you are willing to pay.  Also, don’t forget to research your trade on kbb.com to have an idea of what it’s worth.  Finally, research the dealer’s website to see if they have up-to-date information with all the incentives posted.  Surprisingly, a lot of dealerships don’t.  At Key Hyundai of Manchester, we pride ourselves in keeping www.driveworryfree.com continuously updated.  Armed with that information, you will be successful regardless of the sales person you come in contact with.  And, if you really don’t like your sales person, ask the manager to change him (her) for you. 

But, if you really want to be treated right, come to Key Hyundai of Manchester.  Of course, I’m aa bit biased.  But, if nothing else, you have direct access to me at jillmerriam@driveworryfree.com

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