Jill Merriam Key Hyundai Blog

Why Dealer For The People Works for Key Hyundai

January 18, 2013

Jill Merriam Dealer For The People Key HyundaiYou hear it all the time when driving in Connecticut:

“I’m Jill Merriam, and I’m the Dealer For The People!”

The Key Hyundai radio commercials may drive some folks nuts, but it certainly makes many more people smile, and most importantly: it keeps people talking and heading to Key Hyundai when they need a nicer, newer car!

Dealer For The People is my personal brand; it’s the positioning statement the Key Hyundai team rallies around to provide solutions for car buyers everywhere.

Why does this statement work for us? Take a listen and find out:

Do you have a personal brand? It’s the kick off of a brand new year: how about creating your own global positioning statement and seeing where it takes you? I’d love to hear about it! Write me at jillcares@keycars.com!

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