How to Use CARFAX to Buy a Used Car

April 5, 2013

Purchasing a car – any car, new or used – is a huge expense that no one takes lightly here at Key Hyundai. A huge percentage of our Connecticut car customers are used car buyers, and we make sure to provide the automotive and financing solutions necessary to meet each customer’s specific needs. There are many, many resources available to make sure you get the best car for your money, and CARFAX is a popular tool that[...]

What is a Key Hyundai Solution Provider?

March 11, 2013

You’ve heard it a thousand times, on the Dealer For The People radio commercials, in Key Hyundai eblasts, on Facebook: “Key Hyundai Solution Providers, here to help!” At Milford and Manchester Connecticut Key Hyundai we make it our mission to hire solution providers, and not hard-hitting salespeople that simply push cars out the door. Sounds weird, right? Especially from a car dealership? The stereotype of a somewhat slimy car salesperson does not[...]

Why Dealer For The People Works for Key Hyundai

January 18, 2013

You hear it all the time when driving in Connecticut: “I’m Jill Merriam, and I’m the Dealer For The People!” The Key Hyundai radio commercials may drive some folks nuts, but it certainly makes many more people smile, and most importantly: it keeps people talking and heading to Key Hyundai when they need a nicer, newer car! Dealer For The People is my personal brand; it’s the positioning statement the[...]

Exactly How a Car Dealer Values Your Trade in Vehicle

May 10, 2012

So you bring in your car to Key Hyundai – or really any dealership – as a potential trade to knock the purchase price lower on your nicer, newer car. Want to know exactly what that car dealer is going to do with that trade? How he is going to value it? How he or she will come up with the magic price? It’s not rocket science guys, it’s really[...]

Key Hyundai Vernon Customer Complaint Turns FTC Positively Positive

March 28, 2012

Key Hyundai of Manchester in Vernon faced scrutiny when the FTC noticed YouTube videos without necessary disclaimers. Despite the fact that Key Hyundai are solution providers getting hundreds of Connecticut car buyers into nicer newer cars, the FTC painted Key Hyundai with the broad “deceptive advertising” brush. William and Yvonne, Vernon Connecticut Key Hyundai customers know differently about Jill Merriam and Key Hyundai customer service. Bill was very vocal with[...]

Nicer, Newer News: The Car Factory Invoice

February 21, 2012

You’re a car dealer? For real??? Answer me this, then: What’s the deal with factory invoice? Whether I’m at a kid’s birthday party or a dinner party, the first thing people ask when they find out I’m a Connecticut Hyundai car dealer is the same: what’s up with the factory invoice? People ask me time and time again all over Connecticut: what’s up with the factory invoice? Is it for[...]

Used Cars Are Nicer, Newer Cars at Key Hyundai Connecticut

September 13, 2011

Buying a “used car” is in fact a new car for that customer. Getting Key Hyundai customers in a nicer, newer car that meets their needs is top priority. The nicer, newer car is in the eye of the beholder, and our Key-Certified previously owned (aka USED) cars are second to none.

Key Hyundai Announces 2011 Hyundai Sonata is a Contender for North American Car of the Year

September 25, 2010

If the 2011 Hyundai Sonata becomes North American Car of the Year (and I just can’t see why it won’t), it would be great news for Hyundai owners and Hyundai dealers. I’m Jill Merriam and I’m the owner of Key Hyundai of Manchester, Ct and Key Hyundai of Milford, Ct. My family has been a Hyundai dealer in Ct since the days of the Hyundai Excel. Shoot, the Excel put[...]

Dirty Trick Free Zone: Episode #58 – Process and People are the Keys to Success

September 23, 2010

[youtube=http://www.youtube.com/watch?v=3tlmaId3b5o] What is the key to success in life and in business? What two things lead to the best possible customer satisfaction? Through the years, I’ve figured out that they are people and process. You have to have the right people “on the bus” and then you have to have clear processes that they follow. When that happens, sales go up and customers are satisified. I’ve been through the school[...]