Jill Merriam Key Hyundai Blog

Sonata Named Recommended Family Sedan by Consumer Reports

My husband and I had a babysitter last night so after dinner at the Counter Burger (a great new burger joint in Blue Back Square), we went to Barnes and Noble.  I picked up a copy of Consumer Reports to read and I was pleasantly surprised when I found an article on family sedans.  My husband and I are a big fan of the family sedan.  In fact, we traded out of a van and into a Hyundai Sonata over a year ago.  We find that the Hyundai Sonata offers plenty of trunk space, optimal handling on Connecticut’s ever-changing roads and easy access to our toddlers in the back seat (we are constantly passing back sippy cups and snacks).  We are reassured by the safety features on he Hyundai Sonata.  The only downside to the sedan versus a van is that you are limited to just four people.  So, if one of your kids has a playdate, pick up and drop off can get tricky. 

Anyways, back to the Consumer Reports article.  They test drove four family sedans.  Out of the four, they recommended the Hyundai Sonata and the Chevy Malibu.  They rated the Hyundai Sonata high on fuel economy (over 26 mpg for the 4cyl), powertrain refinement, controls, long warranty and value.  The lows were lack of agility and suspension noise.    We always talk about the value that Hyundai offers.  And, that’s never so true as in today’s economy.  Not only do you get class leading features but you get a 5 year 60,000 mile bumper to bumper warranty and a 10 year 100,000 powertrain warranty.  All this comes at a price thousands below Camry and Accord.

Click here to learn more about the Hyundai Sonata at Key Hyundai of Manchester:

http://www.driveworryfree.com/hyundai_sonata.html

Hyundai buys two spots in Superbowl

It’s that time of year when people start talking about the Super Bowl and the ads that will be on it.  Of course, here in Connecticut, with all of our beloved teams out of the race, we are probably all looking more forward to the parties and the commercials than the actual games.  I for one am glad that the Patriots aren’t in the running because I get my husband back on Sundays.  But, that’s purely selfish on my part. 

Anyways, this is supposed to be about Hyundai, right?  And, I just saw an article that Hyundai is going to promote the Genesis Coupe in the Super Bowl.  If you go to our website:  http://www.driveworryfree.com/genesis.html  we have some first hand coverage of the Genesis Coupe at the SEMA show in Vegas.  One of our Key Hyundai of Manchester salesman, Dustin, is such a gear head that he planned his vacation around the SEMA show.  Good thing his girlfriend is also into cars, right?

Anyways, here’s the article about the commercials.  We are excited to get the Genesis Coupe in a couple of months.  If you have any questions about it, Jon Buttero, our other resident gear head can be reached at jbuttero@driveworryfree.com

Article reprinted from Marketing Daily by Karl Greenberg

 

Hyundai Motor America is continuing its charge upmarket by promoting its forthcoming Genesis Coupe big-ticket TV events next year. The company, which launched the sedan version of the Genesis during the 2008 Super Bowl (and started selling the car last summer) will return to the Bowl to introduce the 2010 coupe version of the car.

The Fountain Valley, Calif.-based Korean automaker will show off the Genesis Coupe with two spots to air on NBC during the network’s coverage of Super Bowl XLIII, Feb. 1. The 30-second spots tout the car’s power and performance, with one of the spots featuring the cello stylings of Yo-Yo Ma.

Hyundai first advertised during the Super Bowl in 1989 when it launched the Sonata sedan. While it certainly makes sense to tout a mass-market vehicle like Sonata during the Bowl, one might argue that promoting a near-luxury performance coupe during the game is a bit like employing a 50-mile long drift net to catch three pounds of Fugu.

But other brands–including luxury brands–have used the Super Bowl as a grand stage to introduce luxury and sports cars. General Motors introduced the CTS nameplate during the game, and Audi launched its R8 sports car during the 2008 Bowl game. The Herndon, Va.-based company will advertise again on Super Bowl XLIII.

But Joel Ewanick, Hyundai’s VP/marketing, says the televised big-event tactic is both efficient and effective. “It gives you the opportunity to talk to Americans about new products; it’s effective for building brand awareness and equity, and for the introduction of a new model,” he says, adding that Genesis, as Hyundai’s flagship, merits such exposure.

“These vehicles–both of them–become an opportunity to give consumers a look in at the window at what’s happening with all Hyundai models; what’s happening on Genesis is true of vehicles like Santa Fe, Tucson, etc. These two vehicles give a hint and example of huge changes that have happened.”

The spots–via San Francisco-based Goodby, Silverstein and Partners–show the car being driven around the Road Atlanta course by racecar driver Rhys Millen, whose Rhys Millen Racing modified one of the 2010 Genesis Coupes for the 2008 Specialty Equipment Market Association show in Las Vegas.

The second spot uses the same footage, but with different music by a different artist. The media buy will be during the game’s first half.

Ewanick says both versions of the advertisement will air again during special-events programming next year, including the Feb. 22 ABC broadcast of the Academy Awards on ABC and other NFL games. Hyundai will also host an online contest asking consumers to edit their own version of the spot. Details will be announced after the Super Bowl.

Elantra Named “Best Compact Car for the Money” by US News and World Report

The Hyundai Elantra was named “Best Compact Car for the Money” by US News and World Report. 

“The case of the Hyundai Elantra, the ‘Best Compact Car for the Money,’ proves what many have been saying for years: Honda and Toyota should watch their backs because Hyundai is making not just economical cars, but very good ones,” said Jamie Page Deaton, editor, U.S. News and World Report.

The awards for the Hyundai Elantra continue to build.  In addition to this recent award, the Hyundai Elantra was named Best Pick by Consumer Reports this past year.  Here is a link that that article http://www.consumerreports.org/cro/cars/new-cars/news/2007/04/top-picks-for-2007-4-07/overview/0704_top-picks-2007.htm  There is a video to this page that is definitely worth watching.  We like it because it’s completely unbiased reporting. 

At Key Hyundai of Manchester, CT, we agree.  The Hyundai Elantra offers everything you look for in a midsize car, like interior room, comfort, 60/40 split fold flat rear seats and unbelievable safety features with compact car gas mileage (up to 39 mpg) and compact car pricing (priced as low as $15,000 after rebate for a 2008 Elantra).

We actually have a number of our employees that have purchased Elantra’s for themselves, like Chad in sales and Rinda, our finance specialist.  It’s always nice to see our employees believing so much in our product that they would buy it themselves.    I was recently talking to  Rinda and she commented on how well the Hyundai Elantra did in the

We would love to have you come in and test drive one yourself.  You can email me directly at jillmerriam@driveworryfree.com and I’ll set up an appointment for you.  Thanks! Jill

What can you do to help?

JFK famously stated, “Ask not what your country can do for you but what you can do for your country.”  President-Elect Obama’s words have been sounding the same sentiment.  So, when I got an email from Foodshare, Hartford’s major food bank, I thought, “okay, it’s time for my family to donate some time to help people worse off than us.”  Things are not easy for me right now with the recession getting on in months, but there are people much worse off than I am. 

And, Mr. Obama is talking to me and to you not to the person down the street or anyone else.  Imagine if everyone gave an hour a week to help someone in need?  We all need to do our part.  So, on Friday January 16, 2008 from 9:30-11:30AM my husband Rob and I are going to the Regional Market on Brainard Road to sort donated produce.  It will be two hours out of the dealership that are well-spent.  We hope to make it a weekly event.  If you would like to join us, we would love to have you.  Foodshare is in desperate need of daytime help.  In fact, I just got an email from John Weeden at Foodshare saying they are looking for about eight more volunteers for that day.  Just email me at jillmerriam@driveworryfree.com and we can arrange to meet.  If this isn’t your thing, go out and find what is.  Together, we can make a difference.

How to Keep your Wiper Blades Working in Cold Weather

Every time we have snow, we get a lot of calls from Hyundai owners whose wiper blades have detached from the vehicle.  In this informative post, we hope to save you any trouble you might have from this. 

The wipers detach when they are forced to move heavy snow or ice.  it is a normal defense mechanism built into your wiper blade system to prevent the wiper motor from burning out.  In order to avoid this, make sure when we are expected snow or ice you:

1.  Always check to see that your wipers are off before you shut down your Hyundai.  If not, they will automatically turn on when you start your car.

2.  Physically lift your wipers up when you turn off your car.  This will stop them from getting buried under the snow and ice.

3.  Turn on your defroster when you start up your car.

4.  Scrape your windshield before turning on your wipers.

If you forget to take these precautions and your wipers detached from the vehicle, please feel free to stop on down.  It only takes a minute to fix and our technicians would be glad to do it for you free of charge.

Thanks and as always, safe driving!

For other service tips go to www.driveworryfree.com

Why Buy Now?

Think About it – Now is the Time to Buy

Noted investor Warren Buffet made his money by buying into panic and selling into strength.  Now is the smart time to buy a car.  Think about it – interest rates are low, inventories have built up and manufacturers have to sell cars.  So, be a smart buyer and take advantage of the deals that are out there, like $3,500 rebate on Santa Fe and $1,500 on Elantra.  Click this link for a full listing of all incentives.

Look for the Bright Spot in Each Day…

Happy and Healthy Holidays to All


Here are some pictures of my husband Rob and I with our most precious assets, our kids. We learned the hard way a couple of years ago, when my son was sick, about what is important in life. Economic times come and go and we will all get through it, but family, friends and memories are always with you. May you find the silver lining in each day and a heartfelt Happy Holidays from my family to yours. As always, if you have any comments, feel free to contact me directly at jillmerriam@driveworryfree.com.

The Economy & Happiness

I can’t tell you the number of people that have stopped me recently and said, “how are you doing in this economy?”  I have heard the question from neighbors, parents at my kid’s preschool and even my doctor.  These are people who know I’m in the car business but never have asked me any questions about it.  Usually our conversations revolve around the kids or extracurricular activities.  That alone tells you what is top of people’s minds right now.  I think they are always surprised when I say, “we are doing okay.”  If I have time, I go on to explain that we are doing okay because I have faith in the future and I am grounded in the fact that ultimately, as long as my kids are happy and healthy, we have food on the table and a roof over our heads, we are doing better than over 80% of the world’s population.  According to globalissues.org, over 80% of the world’s population lives on less than $10 per day.  Just stop and think of your life in the context of that staggering figure.  That makes each and everyone of us so ultra-privileged to live in a democracy where we have control of our own destiny.

Of course, you can’t ignore the economic downturn.  But, Hyundai is a product that I 100% believe in.  It’s just time to get back to basics.  I think it’s a time for us to all be disciplined in our thinking and not let the negative news about the economy drag us into a financial recession and a happiness recession.  We need to turn off the 24 hour news, shut down the Blackberry and spend more time nurturing the things that bring true joy.  In my case, that’s time with my kids at the table doing arts and crafts or helping my 4 1/2 year old learn to sound out words in a new book.  What is it that brings joy in your life?  Fishing?  Time with family?  Reading a great book?  Let’s all make a commitment to healing our local community by spending less time worrying and more time creating our own joy.