Jill Merriam Key Hyundai Blog

Dirty Trick Free Zone: Episode #9- Women’s Car Buying Guide

May 26, 2010


In today’s episode of the Car Dealer Dirty Trick Free Zone, I talk about why women are intimidated when buying a car. Being around the car industry for my whole life I really understand that the car buying process can seem complicated and intimidating. As a woman in the car indusrty I also understand that women feel an apprehension when entering into the car buying process. I have  helped many of my freinds, family and acquaintances feel more comfortable purchasing a car by offering my knowledge, experience and expertise.

Some of the reason women may feel apprehensive when buying a car is that we may not always cleary explain what exactly we want and are less likely to be straight forward. The truth is that it is important to go into the car dealer and realize you don’t need them to be your friend and you don’t need them to like you. What you need is straight forward and honest answers about the car you want for the value you want it at. If you don’t feel like you are being treated the way you believe you should be, then just walk out.

I believe  that it can be both a learning and freeing experience to make a car purchase on your own. If anyone has any questions feel free to email me at  jillcares@keycars.com I would love to be able to lend my advice and answer questions. 

My name is Jill Merriam, Owner of Key Hyundai of Manchester and Key Hyundai of Milford, CT and dealer for the people.

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