Once again Hyundai continues to buck the trend and report sales each month this year that are up, flat or less down than the industry. What we are seeing at Key Hyundai of Manchester is that as consumers are searching for value, Hyundai is on their consideration list like never before. Hyundai continues to benefit from the strong relationship of the won to the dollar. In fact, the won is 33% stronger now than it was when Hyundai did it’s planning last year. That’s allowed Hyundai to keep it’s prices reasonable and to continue to pass on strong incentives to the consumer. Last month, Key Hyundai of Manchester, CT’s Hyundai dealer, saw strong sales of the remainder of our 2008 Hyundai Elantras. Although business was robust, we found that people were value conscious and willing to drive to us from almost anywhere to get the best deal. We had many Hartford Hyundai buyers, Enfield Hyundai buyers and even a few Meriden Hyundai buyers come our way. This month, we are heavily discounting the 2009 Hyundai Sonata in order to drive volume and reduce some of our Hyundai Sonata inventory. You can find our current ad on our website, www.driveworryfree.com, or in the Reminder Newspaper.
If you are interested in the nuts and bolts of the auto numbers, all the manufacturers sales are listed below. The percentage changes are all year over year so they look a bit daunting. The brighter story is that on a month over month basis, the auto industry actually saw a slight increase (which you would expect given the seasonality in our business).
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Numbers in this table are calculated by Automotive News based on actual monthly sales reported by the manufacturers and may differ from numbers reported elsewhere.
†Includes Honda Division and Acura Reprinted from Automotive News. |