Jill Merriam Key Hyundai Blog

How digital advertising is alarmingly amazing

April 22, 2019

Image by @prettysleepy1 from Pixabay

It’s no secret (anymore) that on-line behavior and internet use is tracked in order to serve up ads for the products we want, whether it’s a new or used car from Key Chevrolet of Middletown, Key Hyundai of Manchester or Key Hyundai of Milford – or shoes or tools or glasses or whatever – the products and services companies think we want from watching what we click, where and when.

Digital tracking shopping behavior is quite amazing, and a little bit creepy.

The Dealer For The People, Jill Merriam from Key Cars, just returned from an automotive conference where digital advertising was explained, and well, it’s far more choreographed than previously thought.

Listen to this Nicer, Newer News video, where Jill shares what she learned, and what she thinks about this incredible technology:

What do you think about digital tracking and advertising? Are you okay with it? Some of it? All of it? We would love to hear what you think at wecare@keycars.com, and what precautions you are taking, if any.

Thanks for listening and learning, and helping the Key Cars team provide automotive solutions Connecticut drivers need!

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