Why Dealer For The People Works for Key Hyundai
January 18, 2013
You hear it all the time when driving in Connecticut:
“I’m Jill Merriam, and I’m the Dealer For The People!”
The Key Hyundai radio commercials may drive some folks nuts, but it certainly makes many more people smile, and most importantly: it keeps people talking and heading to Key Hyundai when they need a nicer, newer car!
Dealer For The People is my personal brand; it’s the positioning statement the Key Hyundai team rallies around to provide solutions for car buyers everywhere.
Why does this statement work for us? Take a listen and find out:
Do you have a personal brand? It’s the kick off of a brand new year: how about creating your own global positioning statement and seeing where it takes you? I’d love to hear about it! Write me at jillcares@keycars.com!
No Comments »Leave a Reply
- The real deal behind cash price vs financing when car shopping
- Key Cars website perfect resource researching your next car
- Silver lining: driving less may save you more
- Car and ride sharing in the COVID19 world
- Are auto incentives still a good deal?
- How to find the best used car for what you need
- Lessons learned during power outage
- The back-story on Key Cars of Connecticut: a small business success story
- WARNING: check the back seat before leaving the vehicle
- Flexibility is key for customer service at CT car dealership