Why Dealer For The People Works for Key Hyundai
January 18, 2013
You hear it all the time when driving in Connecticut:
“I’m Jill Merriam, and I’m the Dealer For The People!”
The Key Hyundai radio commercials may drive some folks nuts, but it certainly makes many more people smile, and most importantly: it keeps people talking and heading to Key Hyundai when they need a nicer, newer car!
Dealer For The People is my personal brand; it’s the positioning statement the Key Hyundai team rallies around to provide solutions for car buyers everywhere.
Why does this statement work for us? Take a listen and find out:
Do you have a personal brand? It’s the kick off of a brand new year: how about creating your own global positioning statement and seeing where it takes you? I’d love to hear about it! Write me at jillcares@keycars.com!
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