Why Dealer For The People Works for Key Hyundai

You hear it all the time when driving in Connecticut:

“I’m Jill Merriam, and I’m the Dealer For The People!”

The Key Hyundai radio commercials may drive some folks nuts, but it certainly makes many more people smile, and most importantly: it keeps people talking and heading to Key Hyundai when they need a nicer, newer car!

Dealer For The People is my personal brand; it’s the positioning statement the Key Hyundai team rallies around to provide solutions for car buyers everywhere.

Why does this statement work for us? Take a listen and find out:

Do you have a personal brand? It’s the kick off of a brand new year: how about creating your own global positioning statement and seeing where it takes you? I’d love to hear about it! Write me at jillcares@keycars.com!

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